Geesa – Shift

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Designed for
designers

Designing for fellow (interior) designers and architects isn't as easy as it sounds. Next to that Geesa's ambition with this project was to make their mark in a very competitive premium hospitality market. We took up the challenge to design not one new product, but an entire collection of high-end bathroom accessories.

Co-creation process

To achieve so, we did a lot of research among architects operating in the premium hospitality industry: how do they work? What’s important to them? How do they make their decisions? To what extent does the current offer suit their needs? And above all: how can we improve the specific bathroom accessories to fit their designs? Based upon this research and the aspired positioning in the market, we came up with the SHIFT collection.

Modular design for creative freedom

By adding creative possibilities for customization such as patterns and finishes, Geesa made it possible for (interior) architects to adjust bathroom accessories to make it fit their vision. Keeping its looks premium without compromising on the overall quality.

“Modularity is the best way to stay ahead of your competition”

The SHIFT collection

SHIFT offers a range of 20+ simple yet aesthetic bathroom accessories with an innovative solution such as modular build-up, finishes and even 3D patterns. This makes it possible for architects and (interior) designers to customize any SHIFT product to create their own signature concept fitting any project. Whether it’s a hotel chain, cruise ship or private villa.