Enter a new market or disrupt one to expand your potential; when entering new regions you want to be sure your product offers something new or is, for example, more convenient. Developing the next generation EV charger for the US market therefore requires a lot of insights.
The difference between two markets is your ability to adapt
When charging a car, US residents use a fixed cable charger without having the benefit of proper cable management. We also had to consider the fact that everything is bigger in the US, resulting in the challenge that the charger had to be visible and accessible enough in a parking lot with many SUVs.
We came up with a smart charging unit capable of charging two vehicles simultaneously while offering a smooth user experience through an intuitive interface as well as an integrated cable management system. Easy to install and maintain and -of course- with a striking design.