Dorel Juvenile

Return to your first principles to take further action

Keep products simple to make them user friendly and prevent misuse. Especially those designed for the smallest among us, to protect them. But how can you make an immense change when rules and legislation limit creativity? Well, by choosing to limit your features and focus on those that matter most. For child and parent. Because the chaos of getting your child into the car, means that you could easily do something wrong.

In order to design a car seat that can easily be adapted to regional rules and legislation, we had to focus on a basic body that could be adjusted for use in different countries. It can therefore be produced on a larger scale to lower the cost price. By working in sprints, we were able to quickly validate and test ideas or come up with new insights to expand the Maxi-Cosi market.

A good basis gives you endless options

The result is a basic car seat that is as safe as possible for children aged 9 months up to a maximum of 12 years (depending on the child’s height). The Maxi-Cosi Titan Pro uses g-cell panels as protection to better absorb the energy released during an accident. And without losing its soft and friendly nature; all safety precautions are visible from the outside. Easy installation for parents and their growing children.

The result is a basic car seat that is as safe as possible for children aged 9 months up to a maximum of 12 years (depending on the child’s height). The Maxi-Cosi Titan Pro uses g-cell panels as protection to better absorb the energy released during an accident. And without losing its soft and friendly nature; all safety precautions are visible from the outside. Easy installation for parents and their growing children.