Gazelle – Makki
Designed for and with families
Makki was designed with the input of parents and children. Prior to our ideation, Gazelle & VanBerlo hit the streets together with users and their cargo bikes to see and experience the challenges users face. We joined them in doing groceries, picking up the kids, parking our cargo bikes in central Amsterdam and pushing them out of the mud in rural areas.
Easy go
A traditional cargo bike is – simply put – a plain wooden box, which can be difficult for users to steady, load, get of the stand and get going. No more. To comfortably transport children or heavy groceries, the new Gazelle Makki is designed as a steady, lightweight bike. Fitted with a sturdy stand and a cut-out in the box, Makki makes it easy for kids to climb into the box by themselves and for users to get moving.
Comfort designed with today’s safety features
After multiple sketch sessions, several rounds of prototyping and validation with end users, the team concluded on a box design with the right functionality where it is needed: Its impact-resistant, double-walled bottom section acts as a bumper, whilst its upper part made of light weight foam with high walls for shoulder and head protection and prominent entry make it a joy for children to be transported in. Gazelle Makki ticks all the boxes of safety and comfort.
Iconic bike & box
Makki’s iconic design is characterized by an integrated, iconic frame. The line applied in the design reinforces the bikes dynamic character: friendly, unique and powerful. By integrating the box with the rest of the bike a visual unity was created; coherent form details make the bike a perfect Gazelle fit.
Dorel Juvenile – Maxi-Cosi Coral
Built for Safety and Flexibility
While infants grow and gain in weight, transporting babies in car seats becomes too heavy to handle. Of course new materials made the car seat lighter over the years, but new groundbreaking inventions have not taken place in the last 30 years. Obligations by law and regulations made it really hard to redesign the car seat while keeping it safe and easy to carry at the same time. But we did.
“We Aim To Make Mistakes Faster Than Anyone Else“
Fail Fast, Learn Fast
Coral was developed in weekly sprints. Putting innovation first. And bring the potential execution to life. Thereby stepping conventional restrictions and no go’s.
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Carrying Reimagined
Together with MaxiCosi we designed the first modular baby car seat that will change the way parents transport their child. No more bruising from wearing; you simply click out the seat from the safety base in your car and carry your baby as easy as a bag. Bringing convenience and ergonomics to a complete new level while keeping your baby close to your chest, even in crowded areas.
The car seat exists out of two pieces: the safety frame which can be installed in the car with an isofix base or with the built-in locking clips. And the seat-to-go which offers a soft inlay with easy to carry self-retractable handles. Fitting seamlessly on strollers without sacrificing safety when combining both parts. Offering flexibility to parents in their daily routine.
EVBox
The difference between two markets is your ability to adapt
When charging a car, US residents use a fixed cable charger without having the benefit of proper cable management. We also had to consider the fact that everything is bigger in the US, resulting in the challenge that the charger had to be visible and accessible enough in a parking lot with many SUVs.
We came up with a smart charging unit capable of charging two vehicles simultaneously while offering a smooth user experience through an intuitive interface as well as an integrated cable management system. Easy to install and maintain and -of course- with a striking design.
Dorel Juvenile – Maxi-Cosi Titan Pro
In order to design a car seat that can easily be adapted to regional rules and legislation, we had to focus on a basic body that could be adjusted for use in different countries. It can therefore be produced on a larger scale to lower the cost price. By working in sprints, we were able to quickly validate and test ideas or come up with new insights to expand the Maxi-Cosi market.
A good basis gives you endless options
The result is a basic car seat that is as safe as possible for children aged 9 months up to a maximum of 12 years (depending on the child’s height). The Maxi-Cosi Titan Pro uses g-cell panels as protection to better absorb the energy released during an accident. And without losing its soft and friendly nature; all safety precautions are visible from the outside. Easy installation for parents and their growing children.
The result is a basic car seat that is as safe as possible for children aged 9 months up to a maximum of 12 years (depending on the child’s height). The Maxi-Cosi Titan Pro uses g-cell panels as protection to better absorb the energy released during an accident. And without losing its soft and friendly nature; all safety precautions are visible from the outside. Easy installation for parents and their growing children.
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