Sevvy – Smart cooker
Reinventing the product
We were asked to scale down an industrial cooking system and its technology, making it a userfriendly, appealing and convenient consumer product. Not only by limiting its size, but also its costs. To understand the technology and its possibilities we first evaluated the device to see what it does and how it works exactly. Using this knowledge to come up with solutions for home-use while defining a clearer vision on the target audience. Creating a design language to make the device look like a refreshing new cooking product that reflects the pureness of the prepared ingredients.
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We don’t grow when things are easy
To create a consumer product out of an industrial solution for specialists requires adaptive engineering from our side. For example, we had to find a new affordable solution for some expensive components without losing the essence of the product.
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Since the device uses a revolutionary new way to heat ingredients and cook meals, we had to make sure all electronics were implemented well to make it completely safe to use for consumers. To make the entire solution even more convenient we connected the device to a smart app to enrich the experience by creating a community full of tips, tricks and recipes. Making it also possible for Sevvy to collect data to further improve the product’s experience.
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We create value by design
We created a new appealing, affordable and convenient cooking device for consumers based on a technology formerly used on an industrial scale. Making it possible to serve a delicious meal at home in no time without failure. With the smart app users are able to control the device from a distance while getting inspired about all possibilities. Allowing Sevvy to collect data and learn from their users to improve their products and services.
Kriket – Brand identity
Throughout our process we quickly learned that triggering positive associations with crickets is key in making the products appeal to a larger audience. We distilled the elements that make a clear reference to the insect and humanized the cricket figure, leaving the ‘yuck’ far behind.
The Kriket brand and the people behind it are all about challenging perceptions and creating more healthy habits, while having fun at the same time. Mix and matching the Kriket colours provides endless opportunities for telling the Kriket story. The decal graphics provide information and statements about the product in a minimal and playful way. These elements can be used across a variety of media and touchpoints.
Let nothing go to waste
We strive for the highest standards in the product and its surrounding system. Therefore, we did a thorough assessment of packaging options for the Kriket granola, considering different circular business models, recycling infrastructure in target markets, consumer perception, and food safety.
In food packaging preservation and quality of the food are the highest priorities. Letting a crunchy yummy Kriket granola go to waste would be, well a waste! This means selected materials need to have the right barrier properties. We conducted in-house testing of some promising new bio-cycle materials, but the research showed that none of the promising technologies fulfill these requirements.
We came to the conclusion that, for now, the best fit for the Kriket granola is a locally sourced monomer polypropylene pouch. This solution ensures high food quality, uses less plastic compared to conventional plastic pouches, consists of one single material, and is fully recyclable.
End-of-life instructions are prominently featured on the design allowing the user to easily identify the type of material and put it where it belongs.← back to homepage