Sevvy – Smart cooker
Reinventing the product
We were asked to scale down an industrial cooking system and its technology, making it a userfriendly, appealing and convenient consumer product. Not only by limiting its size, but also its costs. To understand the technology and its possibilities we first evaluated the device to see what it does and how it works exactly. Using this knowledge to come up with solutions for home-use while defining a clearer vision on the target audience. Creating a design language to make the device look like a refreshing new cooking product that reflects the pureness of the prepared ingredients.
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We don’t grow when things are easy
To create a consumer product out of an industrial solution for specialists requires adaptive engineering from our side. For example, we had to find a new affordable solution for some expensive components without losing the essence of the product.
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Since the device uses a revolutionary new way to heat ingredients and cook meals, we had to make sure all electronics were implemented well to make it completely safe to use for consumers. To make the entire solution even more convenient we connected the device to a smart app to enrich the experience by creating a community full of tips, tricks and recipes. Making it also possible for Sevvy to collect data to further improve the product’s experience.
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We create value by design
We created a new appealing, affordable and convenient cooking device for consumers based on a technology formerly used on an industrial scale. Making it possible to serve a delicious meal at home in no time without failure. With the smart app users are able to control the device from a distance while getting inspired about all possibilities. Allowing Sevvy to collect data and learn from their users to improve their products and services.
Geesa – Shift
To achieve so, we did a lot of research among architects operating in the premium hospitality industry: how do they work? What’s important to them? How do they make their decisions? To what extent does the current offer suit their needs? And above all: how can we improve the specific bathroom accessories to fit their designs? Based upon this research and the aspired positioning in the market, we came up with the SHIFT collection.
Modular design for creative freedom
By adding creative possibilities for customization such as patterns and finishes, Geesa made it possible for (interior) architects to adjust bathroom accessories to make it fit their vision. Keeping its looks premium without compromising on the overall quality.
“Modularity is the best way to stay ahead of your competition”
The SHIFT collection
SHIFT offers a range of 20+ simple yet aesthetic bathroom accessories with an innovative solution such as modular build-up, finishes and even 3D patterns. This makes it possible for architects and (interior) designers to customize any SHIFT product to create their own signature concept fitting any project. Whether it’s a hotel chain, cruise ship or private villa.
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“Success is the ability to help others succeed”
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Milano 2020 plan in VR← back to homepage
Ingenico – A Worldline brand
It might be unnecessary to say that developing a seamingly ‘simple’ product with multiple payment solutions is a complex thing to do. Therefore we started with an architecture exploration to provide the possibility to pay contactless, using the chip or magstripe, integrating two cameras (front- and rear facing). Making it easy to use but also possible to put a signature without losing sight of its safety- and security aspects.
“ Simplicity is complexity resolved “
By using creative engineering we were able to create a modular platform to bring the design concept to life. Resulting in a future proof payment terminal that’s easy and convenient to use despite of its highly complexed internal system. But above all, meeting the highest security standards. Making it possible to use the terminal portable or wired as a countertop on a cradle or pole. Engaging in a dialogue with the customers by creating value-added services on the full touch display using the Worldline software platform. Providing endless business opportunities and growth to shop owners of all sizes.
“Just the right amount of everything”← back to homepage
Gazelle – Makki
Designed for and with families
Makki was designed with the input of parents and children. Prior to our ideation, Gazelle & VanBerlo hit the streets together with users and their cargo bikes to see and experience the challenges users face. We joined them in doing groceries, picking up the kids, parking our cargo bikes in central Amsterdam and pushing them out of the mud in rural areas.
A traditional cargo bike is – simply put – a plain wooden box, which can be difficult for users to steady, load, get of the stand and get going. No more. To comfortably transport children or heavy groceries, the new Gazelle Makki is designed as a steady, lightweight bike. Fitted with a sturdy stand and a cut-out in the box, Makki makes it easy for kids to climb into the box by themselves and for users to get moving.
Comfort designed with today’s safety features
After multiple sketch sessions, several rounds of prototyping and validation with end users, the team concluded on a box design with the right functionality where it is needed: Its impact-resistant, double-walled bottom section acts as a bumper, whilst its upper part made of light weight foam with high walls for shoulder and head protection and prominent entry make it a joy for children to be transported in. Gazelle Makki ticks all the boxes of safety and comfort.
Iconic bike & box
Makki’s iconic design is characterized by an integrated, iconic frame. The line applied in the design reinforces the bikes dynamic character: friendly, unique and powerful. By integrating the box with the rest of the bike a visual unity was created; coherent form details make the bike a perfect Gazelle fit.← back to homepage
Dorel Juvenile – Maxi-Cosi Coral
Built for Safety and Flexibility
While infants grow and gain in weight, transporting babies in car seats becomes too heavy to handle. Of course new materials made the car seat lighter over the years, but new groundbreaking inventions have not taken place in the last 30 years. Obligations by law and regulations made it really hard to redesign the car seat while keeping it safe and easy to carry at the same time. But we did.
“We Aim To Make Mistakes Faster Than Anyone Else“
Fail Fast, Learn Fast
Coral was developed in weekly sprints. Putting innovation first. And bring the potential execution to life. Thereby stepping conventional restrictions and no go’s.
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Together with MaxiCosi we designed the first modular baby car seat that will change the way parents transport their child. No more bruising from wearing; you simply click out the seat from the safety base in your car and carry your baby as easy as a bag. Bringing convenience and ergonomics to a complete new level while keeping your baby close to your chest, even in crowded areas.
The car seat exists out of two pieces: the safety frame which can be installed in the car with an isofix base or with the built-in locking clips. And the seat-to-go which offers a soft inlay with easy to carry self-retractable handles. Fitting seamlessly on strollers without sacrificing safety when combining both parts. Offering flexibility to parents in their daily routine.← back to homepage
Without a doubt, Unilever is a giant when it comes to the numbers of consumers buying and using their brands around the world. We hit it off on the topic of fundamental sustainability principles and our joint ambition to enable circular business models through design.
The 4R’s: Fundamental Sustainable Principles to Real Life Contexts
To Set Up
The Story The Vision
Overflowing landfills, the oceans garbage patches, litter – packaging must change. And consumers are talking about it.
Designed To Be Used And Loved By Millions
There is refill – and then there’s refill. Over one billion people use Unilever deodorant every day. Dove refillable celebrates what matters: its’ formulation. Its design represents an ambition to minimize material use. A unique and timeless pack, with an experience which users can enjoy time and time again.
Buy Once, Refill for Life
Whilst saving up to 54% of plastic compared to current packaging and up to 342.9 tons of virgin plastic by 2023
“We Aim To Make Mistakes Faster Than Anyone Else“
Distilled Down To It’s Fundamentals.
“Just A Bar Of Deodorant” Great ideas often come easy – our responsibility also lies in executing them. Every detail is designed to build a bond with its user. Bringing back quality and simplicity into the everyday
To Buy Less, But Better.
Engineered to Perfection
“It Even Sounds Perfect” from the twist and click slotting in a refill, to the secure seal when placing the cap. Quality is such that Dove is giving it a lifetime guarantee, transforming your routine with a product that lasts.
Withstand a force of nearly 900 pounds in weight. No. Really
Enticing in Every Sense
“Our Commitment To The Future“← back to homepage
Combining All Forces To Refine A Product
To design an intuitive load reducing exoskeleton with a perfect fit, we further developed the basic idea using a Frankenstein mechanical model, applying an integrated approach which encompassed design, engineering and soft-goods disciplines. This method enabled a fast development process, in which we continuously validated ideas through prototyping to optimise the design for use. Within a short timeframe we enabled Skelex to start sales and continue their business.
360 Degrees Of Motion Without Any Hassle
The harness is comprised of two parts: a lightweight carbon frame that delivers the force, and a separated soft-goods part that has close contact with the body. This combination allows users to easily adjust the harness to their body and permits 360 degrees of motion without any hassle. The result is an optimized product that stands out among its competitors, not only by its practical capabilities but also with its looks.← back to homepage
Ceiling Hood Performance. Without the Ceiling.
With downdraft becoming the new norm, power is questionable. We said it had to step above the current noise. Emphasising airflow, and creating clarity in the UI were our central points. Reinforcing the current confidence of the Gutmann brand to you and the retailers.
Designed to Be Splashed. Again and Again
Enduring daily life and usage isn’t always so easy. The constant cleaning can wear down the most avid chef and homeowner. We decided to make things a whole lot easier. We rethought what it means to clean. Dimensioning all the components to fit directly into your dishwasher. A fit contrast from everyone else; Making it user friendly in every sense.
Introducing Light Mode
High tech meets low light. Capturing 95% of the potential consumer market was important for the start. With such a large variation in depths and heights of current cabinets and kitchen drawers. It wouldn’t always be so clear the drawer was there; We wanted to leave you a friendly reminder to remember the brains of the beauty. Forever and always.← back to homepage
The gap between soap bars and liquid soap seemed to be colossal, both in terms of price and culture. We had to consider cultural behaviour and personal hygiene as well as the right price points and cost price to create something effective. This in the knowledge that the target audience doesn’t want to waste a drop of soap and is more willing to buy products that they can completely use up.
The only limit that exists is the one in your mind
We found out that lowering costs was the outcome (not the starting point) for making a difference. To achieve this we -for example- curved every surface of the bottle, so less material is needed. We designed the cap so that it can be easily squeezed without spilling, turning it upside down to use the entire content to the last drop. We also reconsidered the labelling method so that it can be easily produced locally and thus promote employment. And we did all this without sacrificing the brand value that good hygiene must be accessible to everyone.← back to homepage
Wings for Aid
A project of this size requires a holistic view on all the topics involved; from technical opportunities to the box itself that contains the supplies. Asking ourselves a lot of questions: How will this drone reach its destination? How will it hold the package? How will we train the pilot? How can we manage the logistics? Finding temporary solutions for testing and improvement. Giving advice on how this drone should be designed.
We’re not from the aviation industry, but we can offer surprising insights and ideas. Like, for example, making the cargo bay out of PET-G that is used in blister packs: cheap and transparent so we can see what’s happening during testing. Developing a security system that prevents the boxes from falling when they are not yet supposed to be dropped. Adding a manual possibility to drop the supplies in emergencies. In short, realizing a wild idea step by step to make it come true.
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Together we can make the world a better place