Sevvy – Smart cooker

Reinventing the product

We were asked to scale down an industrial cooking system and its technology, making it a userfriendly, appealing and convenient consumer product. Not only by limiting its size, but also its costs. To understand the technology and its possibilities we first evaluated the device to see what it does and how it works exactly. Using this knowledge to come up with solutions for home-use while defining a clearer vision on the target audience. Creating a design language to make the device look like a refreshing new cooking product that reflects the pureness of the prepared ingredients.
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We don’t grow when things are easy

To create a consumer product out of an industrial solution for specialists requires adaptive engineering from our side. For example, we had to find a new affordable solution for some expensive components without losing the essence of the product.
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Since the device uses a revolutionary new way to heat ingredients and cook meals, we had to make sure all electronics were implemented well to make it completely safe to use for consumers. To make the entire solution even more convenient we connected the device to a smart app to enrich the experience by creating a community full of tips, tricks and recipes. Making it also possible for Sevvy to collect data to further improve the product’s experience.
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We create value by design

We created a new appealing, affordable and convenient cooking device for consumers based on a technology formerly used on an industrial scale. Making it possible to serve a delicious meal at home in no time without failure. With the smart app users are able to control the device from a distance while getting inspired about all possibilities. Allowing Sevvy to collect data and learn from their users to improve their products and services.

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Ingenico – A Worldline brand

It might be unnecessary to say that developing a seamingly ‘simple’ product with multiple payment solutions is a complex thing to do. Therefore we started with an architecture exploration to provide the possibility to pay contactless, using the chip or magstripe, integrating two cameras (front- and rear facing). Making it easy to use but also possible to put a signature without losing sight of its safety- and security aspects.  

“ Simplicity is complexity resolved “ 

By using creative engineering we were able to create a modular platform to bring the design concept to life. Resulting in a future proof payment terminal that’s easy and convenient to use despite of its highly complexed internal system. But above all, meeting the highest security standards. Making it possible to use the terminal portable or wired as a countertop on a cradle or pole. Engaging in a dialogue with the customers by creating value-added services on the full touch display using the Worldline software platform. Providing endless business opportunities and growth to shop owners of all sizes. 

“Just the right amount of everything”

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Gazelle – Makki

Designed for and with families

Makki was designed with the input of parents and children. Prior to our ideation, Gazelle & VanBerlo hit the streets together with users and their cargo bikes to see and experience the challenges users face. We joined them in doing groceries, picking up the kids, parking our cargo bikes in central Amsterdam and pushing them out of the mud in rural areas.

Easy go

A traditional cargo bike is – simply put – a plain wooden box, which can be difficult for users to steady, load, get of the stand and get going. No more. To comfortably transport children or heavy groceries, the new Gazelle Makki is designed as a steady, lightweight bike. Fitted with a sturdy stand and a cut-out in the box, Makki makes it easy for kids to climb into the box by themselves and for users to get moving.

Comfort designed with today’s safety features

After multiple sketch sessions, several rounds of prototyping and validation with end users, the team concluded on a box design with the right functionality where it is needed: Its impact-resistant, double-walled bottom section acts as a bumper, whilst its upper part made of light weight foam with high walls for shoulder and head protection and prominent entry make it a joy for children to be transported in. Gazelle Makki ticks all the boxes of safety and comfort.

Iconic bike & box

Makki’s iconic design is characterized by an integrated, iconic frame. The line applied in the design reinforces the bikes dynamic character: friendly, unique and powerful. By integrating the box with the rest of the bike a visual unity was created; coherent form details make the bike a perfect Gazelle fit.

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Dorel Juvenile – Maxi-Cosi Coral

Built for Safety and Flexibility

While infants grow and gain in weight, transporting babies in car seats becomes too heavy to handle. Of course new materials made the car seat lighter over the years, but new groundbreaking inventions have not taken place in the last 30 years. Obligations by law and regulations made it really hard to redesign the car seat while keeping it safe and easy to carry at the same time. But we did.

We Aim To Make Mistakes Faster Than Anyone Else

Fail Fast, Learn Fast

Coral was developed in weekly sprints. Putting innovation first. And bring the potential execution to life. Thereby stepping conventional restrictions and no go’s.
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Carrying Reimagined

Together with MaxiCosi we designed the first modular baby car seat that will change the way parents transport their child. No more bruising from wearing; you simply click out the seat from the safety base in your car and carry your baby as easy as a bag. Bringing convenience and ergonomics to a complete new level while keeping your baby close to your chest, even in crowded areas.  

The car seat exists out of two pieces: the safety frame which can be installed in the car with an isofix base or with the built-in locking clips. And the seat-to-go which offers a soft inlay with easy to carry self-retractable handles. Fitting seamlessly on strollers without sacrificing safety when combining both parts. Offering flexibility to parents in their daily routine.

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Numbers Count

Without a doubt, Unilever is a giant when it comes to the numbers of consumers buying and using their brands around the world. We hit it off on the topic of fundamental sustainability principles and our joint ambition to enable circular business models through design.

The 4R’s: Fundamental Sustainable Principles to Real Life Contexts

To Set Up The Story The Vision

Consumers Know

Overflowing landfills, the oceans garbage patches, litter – packaging must change. And consumers are talking about it.
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Designed To Be Used And Loved By Millions

There is refill – and then there’s refill. Over one billion people use Unilever deodorant every day. Dove refillable celebrates what matters: its’ formulation. Its design represents an ambition to minimize material use. A unique and timeless pack, with an experience which users can enjoy time and time again.

Buy Once, Refill for Life

Whilst saving up to 54% of plastic compared to current packaging and up to 342.9 tons of virgin plastic by 2023

We Aim To Make Mistakes Faster Than Anyone Else

Distilled Down To It’s Fundamentals.

“Just A Bar Of Deodorant” Great ideas often come easy – our responsibility also lies in executing them. Every detail is designed to build a bond with its user. Bringing back quality and simplicity into the everyday

To Buy Less, But Better.


Engineered to Perfection

“It Even Sounds Perfect” from the twist and click slotting in a refill, to the secure seal when placing the cap. Quality is such that Dove is giving it a lifetime guarantee, transforming your routine with a product that lasts.

Withstand a force of nearly 900 pounds in weight. No. Really

Enticing in Every Sense

Our Commitment To The Future

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Skelex 360

Combining All Forces To Refine A Product

To design an intuitive load reducing exoskeleton with a perfect fit, we further developed the basic idea using a Frankenstein mechanical model, applying an integrated approach which encompassed design, engineering and soft-goods disciplines. This method enabled a fast development process, in which we continuously validated ideas through prototyping to optimise the design for use. Within a short timeframe we enabled Skelex to start sales and continue their business. 

360 Degrees Of Motion Without Any Hassle

The harness is comprised of two parts: a lightweight carbon frame that delivers the force, and a separated soft-goods part that has close contact with the body. This combination allows users to easily adjust the harness to their body and permits 360 degrees of motion without any hassle. The result is an optimized product that stands out among its competitors, not only by its practical capabilities but also with its looks.

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The gap between soap bars and liquid soap seemed to be colossal, both in terms of price and culture. We had to consider cultural behaviour and personal hygiene as well as the right price points and cost price to create something effective. This in the knowledge that the target audience doesn’t want to waste a drop of soap and is more willing to buy products that they can completely use up.

The only limit that exists is the one in your mind

We found out that lowering costs was the outcome (not the starting point) for making a difference. To achieve this we -for example- curved every surface of the bottle, so less material is needed. We designed the cap so that it can be easily squeezed without spilling,  turning it upside down to use the entire content to the last drop. We also reconsidered the labelling method so that it can be easily produced locally and thus promote employment. And we did all this without sacrificing the brand value that good hygiene must be accessible to everyone.

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Wings for Aid

A project of this size requires a holistic view on all the topics involved; from technical opportunities to the box itself that contains the supplies. Asking ourselves a lot of questions: How will this drone reach its destination? How will it hold the package? How will we train the pilot? How can we manage the logistics? Finding temporary solutions for testing and improvement. Giving advice on how this drone should be designed.

We’re not from the aviation industry, but we can offer surprising insights and ideas. Like, for example, making the cargo bay out of PET-G that is used in blister packs: cheap and transparent so we can see what’s happening during testing. Developing a security system that prevents the boxes from falling when they are not yet supposed to be dropped. Adding a manual possibility to drop the supplies in emergencies. In short, realizing a wild idea step by step to make it come true.

Together we can make the world a better place

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House of Haptics

In order to bring this idea to life, we had to find technical possibilities that made physical contact possible. Researching and testing several options resulted in a first of its kind mechanical solution to construct physical contact through ‘squeezing’. Followed up by an attractive and fashionable wearable that made this physical squeeze also tangible. Combining our knowledge of digital technology, mechanical engineering and product design to engineer a completely new experience.

Never give up on someone or some ideas

Providing the real sensation of someone holding you, physically saying ‘I love you’. Researching various haptic technologies from vibrations and pulses to electrical stimulation and pressure. Testing prototypes to get the product right with the final result: the first bracelet that mimics real human touch with an actual gentle squeeze. Appealing to the eye, but even more so to the heart (proving this Kickstarter reached is funding goal in no time)

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The difference between two markets is your ability to adapt

When charging a car, US residents use a fixed cable charger without having the benefit of proper cable management. We also had to consider the fact that everything is bigger in the US, resulting in the challenge that the charger had to be visible and accessible enough in a parking lot with many SUVs.

We came up with a smart charging unit capable of charging two vehicles simultaneously while offering a smooth user experience through an intuitive interface as well as an integrated cable management system. Easy to install and maintain and -of course- with a striking design.

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